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Tiger of Sweden Press Releases

Tiger of Sweden Press Releases

Tiger of Sweden SS20


Carl Linnaeus, his family name originating from the linden tree, was born into a world of flora in the countryside of Småland in May 1707. His father cared for an abundance of flowers on his small plot of land; Linnaeus would later write that ‘this garden inflamed my mind from infancy onwards with an unquenchable love of plants.’ As young man Linnaeus would rise to prominence as a botanist, physician and zoologist and reach world fame for his ideas on botany. He is regarded as the father of taxonomy, the classification and naming of plants.

Carl Linnaeus bought the Hammarby estate as a summer residence for his family in 1758, the year af- ter he was knighted by the Swedish king (he was thereafter known as Carl von Linné). His new home, with its elegant two-storey structure in bright Falu red, befitted a nobleman. The property offered a welcome respite from the busy life in Uppsala as well as much needed income from the farm that was included in the purchase. At Hammarby the family led a more relaxed life in tandem with nature, but Linnaeus, who was rarely idle, welcomed students at the estate, who travelled the twelve kilometers from Uppsala to see him.

That Linnaeus loved nature and plants is obvious to everyone who enters his house at Hammarby. It is literally pasted all over, with pages from Floras taking the place of wallpaper. At a safe distance from the main building, to protect it from fires, Linnaeus built himself a small stone house, a museum for his prized floral samples. One cannot help but imagine him unpacking the crates his ‘apostles’ sent home from their explorations around the world. To come across species from faraway places, with no real context or understanding of the locations, must have been both exiting and bewildering.

Taking inspiration from the particular atmosphere at the grounds of Hammarby and the house itself, Tiger of Sweden has created a collection that pays homage to Carl Linnaeus and the life he created here. The idea of living in close proximity with natures and the daily chores involved in farming the land, has informed a relaxed silhouette and garments borrowing details from the utilitarian. The house itself is a rich source of inspiration, with the fabrication full of references to its humble yet beautiful interior. Floral damask has been translated to utility cotton jacquards for outerwear and tailoring. The walls of Linnaeus’s study, which he covered with pages from floras, have inspired electric colored prints of animals and plants.


Christoffer Lundman, Creative Director
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